Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing. Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.
As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding what is social media marketing and its demands. Don’t make the same mistake.
Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign. Read on and learn what is social media marketing and how to market on social media straight from Thrive’s social media marketing experts.